I have uncovered some trebles in the company which must be solved to a certain extent. He originally created the air conditioner for the publishing company he worked for in Brooklyn, to keep the temperature and humidity low enough for paper to refrain from expanding or contracting. There are some places where Unitech has no dealer but other company set their dealers in that place. Major competitors of Unitech Air-Conditioners: The companies who are performing well and have maximum market share of the industry are as follows: The market share of different companies in the Air-Conditioners is described in the following manner: a) Organization reputation as Air-Conditioners Manufacturer in Bangladesh, (c) Long Experience & Good Learning Curve, (e) Brand Image of Unitech Air-Conditioners. The company was incorporated in 1993 as a subsidiary of Unitech, Singapore. non- exclusive).These showrooms are also work as service centers. A 4 ton air conditioner is one that can remove 48,000 BTUs of heat per hour from the house. (b) Showroom Locations are improper in some cases, (c) Lack of proper decoration of Showrooms. Chapter –8 : Competitive Pricing Analysis. Unitech should start some promotional activities. 14 kw = 48,000 BTU. Question 10: Term to be used “Guaranty” or “Warranty”, Question 11: Part of Guarantee not welcome by the customer, Question 12: Media that influence the Market, Electronic Media ,Print Media, TV , Outdoors, Question 13: Percentage of Revenue used for advertisement. We all know that most of the time, if the questionnaire is too long, it gets ignored by the customer. Here I am discussing the summery of Showroom Questionnaire Analysis: Question 1: Why customers demand your product? Unitech Products (BD) Ltd is a manufacturing company. All the above factors should deliver a cohesive image and message. 1. air conditioners ppt. Penguin Engineering Ltd. 3. General is leading the Air-Conditioners market. 2. Unitech has always been particular regarding the needs and requirements of our Clients, which explains our extensive Clientele. A packaged air conditioner puts all the components together, often on the roof or on concrete next to a foundation. e.g. The object of advertisement can be set up according to the aim of information, persuading and reminding. A student needs to go for practical orientation after completion of the required semester, in some organization where his/her duty is to bear all the same things from operations and activities of that organization. How can I tell if my air conditioner is broken? Unitech should try to reach all the income group of the society. To conduct the study, secondary data and related literature was thoroughly revealed. 2.5 Brands marketed by Unitech Product (BD) Ltd. Now Unitech Product (BD) Ltd is marketing the only One brand but various Products : (c) Unitech Window type Air-Conditioners, (d) Unitech Split type Air-Conditioners, (e) Unitech Cassette type Air-Conditioners, (f) Unitech Ducted type Air-Conditioners, (g) Unitech Package Ducted type Air-Conditioners. Unitech are the heavy duty full Air-Conditioners. Head Office Located: House # 84 (2nd Floor) , Road # 7/A , Dhanmondi R/A , Dhaka-1209. Good Slogans for Air conditioning Business are the Key things to attract the More Customer and Earn Good Money. CHAPTER – 8: Competitive Pricing Analysis. While determining budget of advertisement, following five specific factors should be considered: During approaching advertising message the following factors should be taken into consideration. If you are looking for what you can do as AC maintenance in the beginning of the season, look no further. 55,000 ). Supervision branch level data through area and district manager. Most of the participants answer that 5.0 Ton sold maximum i.e. Pty Ltd. [FG (Aust. 45% said that their best customers are Corporate Organization , 25% said of Trading Organization , 20% said of House Hold and 10% said of Others.. All equipment’s and machines for testing air-conditioner, TM International (Bangladesh) Ltd. (Aktel), Pacific Telecom Bangladesh Ltd. (City Cell), Unitech Package Ducted type Air-Conditioners, Administrative works of Unitech Product (BD) Ltd, Preparing monthly & annual Accounts report, Monitoring and supervision cash functions of field officers, Checking out and preparing arrear collection report of showroom managers. To the media where the advertisement is made can be of the following types: February 3,2006 February 3,2006 February 3,2006, 7.7 Evaluation Advertisement Effectiveness. Air conditioner capacity is often measured in kW or tons. Question 18. For most people, though, 4 tons means 8000 pounds. From East Africa to the Caribbean: Finding Solutions to Research Challenges During COVID-19. Questionnaire survey of the Corporations i.e. Classify The Different Refrigeration Systems? vi. In most cases credit related problems of Hire Sales arose for the companies. Some of the various activities that are involved in the production process include: Apart from our skilled and efficient staff members and technicians, our factory houses some of the most technologically advanced machinery that ensures the smooth finishing of our products. Apart from local manufacturing of high quality Air conditioners and the presence of an R&D Department in Singapore, we at UPBL sincerely believe that Customer Satisfaction is our top most priority. The collected information was analyzed in an organized manner. China Air Conditioners Industry 2015 Market Research Report is a professional and in-depth study on the current state of the Air Conditioners industry. 4 million pieces of fridge, 300,000 pieces of air conditioner and 300,000 pieces of motorbike . Names of a few Clients of Unitech Air Conditioners. To determine how respondents felt about their indoor environment, questions were also asked about the thermal sensations that were experienced while using the air conditioner. Please fill out this form to the best of your ability prior to arriving for your procedure! 2. Ltd. is experienced in the manufacturing and exporting of Air conditioner parts for the last 30 years. Some important suggestions to solve the problems are given below: As such, from the above discussion it is clear that customer satisfaction survey is highly important for the Unitech Products (BD) Limited company. Our Showroom choice was on random basis. When you start talking with Griffith Energy Services’ experienced air conditioning technicians, one of the first things you’ll notice is that we start from scratch. My sample size is shown in the following table: 02.Showroom Survey ( Unitech 5 & others 18). Majority customers wants to gat credit facilities within 06 (Six) Month, but you not provide accordingly, so you, have provide that. Air conditioning, which was once a great luxury, is now a common feature on most motor vehicles. 30% said of Middle income group. Question 15. Question 9: Who are your major competitors? On the other hand, the other companies are making mass advertisement campaign through newspaper. Assembly line equipped with all necessary equipment, auto-charging vacuum etc. Companies making well in this arena are General, Carrier , American Aire, Hays & Hier, LG, Samsung, and Toshiba. 1. Question 17. Discover (and save!) Then in 2004 the market demand / size of Air-Conditioners increased to 1, 50,000 units. There are five major decisions in developing an advertising program. To Provide Customers satisfaction Unitech establish a strong maintenance and customer care service in poribagh, Dhaka. In case of engine the performance is judged the efficiency of the engine. In the same way the unit of refrigeration is ” Tonnes of Refrigeration ”. Unitech Products (BD) Limited, another plan is that the Unitech Air-Conditioners have to build up it’s market share and leading the market against others competitors. Customers values the Guarantee & warranty period most, Quality is the first thing to become successful, Market is stable according to the gray market Managers’ opinions. dealer outlets (12 nos. Limited and is represented by Mr. Chung Miah Huat and Mr. Ong Chu Tek. helpful 2 0. Entrance of Chinese Products, which dumping the market price dramatically. The company is well known among some major corporations in the country and has successfully completed some significant projects including-. Refrigeration and Air Conditioning Objective Questions. The Name of the company expresses the nature of its business. 60% of the gray market showroom managers said that they want to sell a particular brand for making profit. Evaluate consumer’s perception about Unitech Air-conditioners. 2 ton = 24,000 BTU. Five Years Unlimited Warranty. Ltd. 50%. j) Faster a leadership style throughout the organization which encourage the respect for individuals, teamwork and close identification with customers. Question 8. Adding Cool moments (e) Measurement: How should the results is evaluated? 240 Outer Circular Road, ( Mouchak )3. Data Collection. Air conditioners are complicated mechanical systems with many working parts. The equity of Unitech Products (BD) Ltd. has been financed as follows: 1) Penguin Engineering Ltd. 50%, 2) Unitech Products (Pte.) These are: (a) Mission: What are the advertising objectives? Elements of mechanical engineering (16ME106) Uploaded by. General, Carrier , American Aire, Mitshumaru, Emeralid. 28455701 Study into the marketing mix of Voltas Air conditioners Mumbai. This is one of the air conditioner questions we get a lot. Ø Finally, The Promote Officer, Corporate Officer & Maintenance staffs should be trained more efficiently. Our service partners must adhere to certain standards of quality and punctuality. In this study I developed some hypothesis and adopt questionnaire methods to measure customer satisfaction given by Unitech Products (BD) Limited. Larger size air conditioner, higher ambient temperature 3. Wide definition and Narrow definition. From all the discussions, In fine we can say that, Air-Conditioners service has huge future prospect accordingly Unitech Products have potential market in Bangladesh. Unitech Products (BD) Limited is a private company limited by shares and was established as a Joint Venture Entity on December 20, 1999. Question 3: Who are your Best customers?=. Thus, from the above discussion, se can understand the activities of Unitech Product (BD) Ltd. in a brief manner. The questions and doubts regarding their project/ research can be sent to firstname.lastname@example.org. 40% of the gray market showroom managers said that customers choose a particular brand for warranty. Question 2: Reason for buying from here? On that time Penguin imported Sijudanki & Eubank Brand Air-conditioners. Note: Here I have summarized the answer of 20 questions due to preference on the basis of importance. How Large Should the Air Conditioner Be? Marketing questionnaires make it easier and faster for the researchers to gather the data they need without putting much effort, or wasting time and resources. I am sure the Unitech Products (BD) Ltd will merge as a leading Air-Conditioners service company within short-times in Bangladesh. Questions were asked about the duration of air-conditioner use and preferred air-conditioner temperature settings. Marketing case. Own brand so far, Bulb, Tube light, Air conditioner, Refrigerator etc. It was Willis Carrier who invented air conditioning. In the previous days, the selection humility of air was very low in most part of the world this can be uncomfortable atmospheric condition to individuals. Billboards have to be placed in appropriate locations where people makes gathering and will watch the billboard easily. What are avoidable questions in an Interview? I have observed “Prothom Alo” advertisements of the month of February and March 2006. The mechanism on how it works and the functionality is important. Unitech Products (BD) Limited is the First Air-Conditioning Manufacturing Company in Bangladesh, situated at Kabirpur, Saver, Dhaka. Low Noise, Lucrative, Powder Coating, Consuming Power. Brief Product Concept Test Survey questions + sample questionnaire template by QuestionPro is a sample of 7 survey questions which can be used to understand the market acceptability of a new product, aspects about the product which are highly likely to work well with intended customers, the cost associated with the product etc. To bring consumption intension among users, The market size of Unitech Air-Conditioner was 1,24,000 units in 2004, Non brand (Chinese) proportion of market share has increased, From 2003 to 2004 the market growth is 20%, Chinese brands are entering in the market rapidly, Corporations are targeting mostly the High Corporate & High level income group. In spite of the above limitations, I have tried my best to collect appropriate information. 67,000 ) SAMSUNG WCS-18 (TK. 3. With Concord, all your heating and cooling questions are answered. There another information is that in the last six years of Unitech our existence, Unitech have been able to build up an impressive client list comprising of Industrial Groups, Banks, Schools and Universities, Government Agencies, Multi National Companies, Hotels, and Restaurants and various other entities. Investing in a new cooling system now may give you savings in the future. Here I am discussing the summary of showroom questionnaire analysis: Question 1: Which type of customer coming here most? 4 tons = 48,000 BTU. Does chemistry workout in job interviews? 6.8 Open market Showrooms Questionnaire Analysis: I have surveyed 20 Showrooms in the gray market i.e. Ltd , Singapore for Shade lighting products, Air-Conditioning, Refrigerator and Steel Furniture in Bangladesh. 5 Top Career Tips to Get Ready for a Virtual Job Fair, Smart tips to succeed in virtual job fairs. Find out the weakness of Unitech Air-conditioners. The study has conducted on two sources of data. 2016/2017 e) Develop an integrated human resource policy and implement its consistent use through the organizational training, authority commensurate with responsibility and recognition for performance. But heat pumps gives heat with work input. Beside these, some companies developed own brand. 50% of the respondents said they are providing cash discounts as a promotional activity. Report on Air Conditioners Marketing Survey in Bangladesh, Assignment on Marketing plan on Lip Smacking Strawberry Juice, Term Paper on Eco Friendly Tourism Development in Bangladesh, Customers Satisfaction in Rahimafrooz IPS service, Kazi Farms Kitchen Project of Interspeed Advertisement, Letter format to Bank for a Monetary Loan, Guidelines to Customer Relationship Management, Report on British American Tobacco Bangladesh, Report on Marketing plan of Square Toiletries Limited, Proposal for Identifying the opportunity area of the Promotional Activities, Report on Sustainable Tourism Development in Bangladesh, Application of Marketing Concept in Footwear Industry, Assignment of TM International Bangladesh Limited, Marketing Research on Beximco Pharmaceuticals, Report on The Effect of Advertising on Branding, Dolphin Air-Conditioning & Engineering Co. (Emerald), Others ( Chinese, Non brand & Local Brand). Here one tonne is equal to 2000 lb . Construction Area : 40,000 Sq. 3.0 TR, 4.0 TR, & 5.0 TR, Ceiling Type Air-Conditioners price are reasonable but Indoor Sound Level is high, so, your should reduce the sound level. No. In its early stage, the company used to produce home appliances. Unitech Product (BD) Ltd successfully capable to fulfillment their target market by giving a better quality product to the customer that the customer desire/want. It can be done before an ad is put into media and after it is printed or broadcast. Study into the marketing mix of Voltas Air conditioners (Mumbai) Questionnaire. This test can be done in three methods. Question 12. To find answers to these questions, use sites for market research that help you find information on geographic locations, industry competitors, and economic conditions. Other. Test yourself to see how much you know about the indispensable air conditioner. A lot of effort and money goes into launching a new product. Market Image, Brand Image & quality Products. Advertisement. v. Floor Type – with cooling capacity of 4 tons only. Unitech is a local manufacturing products, some customers are not agree to purchase local products against, and some customers can not trusted the local products quality & duty that,s why Unitech organization’s target to assurance and build up the products / service quality to the customer from earlier products/ Service (By Guarantee & Warranty). Scroll To Start Quiz. For primary data collection non-participatory observation, discussion and interviews were conducted. Air conditioning as we know it today was developed at the turn of the Twentieth Century, when engineer Willis Carrier patented his “Apparatus for Treating Air,” a machine built to regulate the temperature and humidity of textile mills. Major competitors of Unitech disburse around 10% of their revenues for advertisement purpose.But Unitech is using only 2%- 3% in this respect. Handle adulterated fuel 5. Observe and Collect the market situation of Air-Conditioners users & future market in Bangladesh. The competition in the air-conditioning sector is very high so in order to stay into the long run as a Manufacturing Air-Conditioning Company in Bangladesh the Unitech Products (BD) Limited must have to provide very good service an also have to offer attractive facility of product to it’s customers. During the internship program I enjoyed lot this time. 1. What Is An Air Conditioning Ton? Comparing …….. 50% of the open market Showroom managers said that customers come here for flexibility. 3 tons = 36,000 BTU. Black and white image does not reflect the proper impression. Afa Steel Industries Limited 4. (c) Message: What message should be sent? Comments. Related documents. The Mother company of Unitech Products (BD) Ltd is Penguin Engineering Limited which is authorized sole distributor for McQuay USA Chiller , AHU, FCU of Comfort & Industrial. The company has a yearly production capacity of 1. from 1999 and is today Unitech is one of the leading and fastest growing diversified business in Bangladesh. Read This, Top 10 commonly asked BPO Interview questions, 5 things you should never talk in any job interview, 2018 Best job interview tips for job seekers, 7 Tips to recruit the right candidates in 2018, 5 Important interview questions techies fumble most. It is the plan for collecting information essential of my study. For the convenience of our analysis, the industry can be defined as. (b) Persuasive Advertisement: It is done in competitive age. Unitech Products (BD) Limited 2. By doing this, the Organization can reveal the current performance in customer satisfaction scenario. Factory Located: Kabirpur I/A, Saver (Onthe way to Jamuna Multi Purpose Bridge), Land area : 1,56,000sq.ft. system air conditioners and heat pumps must be matched with appropriate coil components to meet ENERGY STAR criteria. From the 10Th February, I have started data collection and completed data collection by the 15Th of April. ft. SWOT Analysis consists of four dimensions. Unitech is a Singapore Bangladesh Joint venture first in Manufacturing Air-condition Company in Bangladesh. Their choice of location is excellent and the advertisements are more colorful and impressive than Unitech. Checkup of Cash, Inventory and Hire sales Accounts. While the servicing of modern car air conditioning systems is best left to professionals, we can get the most enjoyment from our ac system if we know a bit about how it works and what malfunctions we should be on the lookout for. Question 9. refrigerator. In order to find the actual and accurate data for our F&B Management course work, we launch this research of Chinese restaurant with questionnaire. 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